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Reliance Fresh is a convenience store that lets the customer buy rice online and do other food shopping online, which forms a part of retail business from reliance industries. There are somewhere around 1700 outlets across the country for Reliance Fresh. The word fresh perfectly suits the brand as it sells fresh fruits and vegetables, groceries, staple food, fresh juices, dairy products etc.
Reliance Fresh offers a great opportunity for online food shopping India. But it still grows with more and more franchise being distributed, as it promises you to provide the best quality of products and prices and buy food online.
Reliance Fresh has generated a lot of profit and competition to all the supermarkets who compete on the same line of products and offers to buy food online India. Reliane Fresh stores have generated a lot of job for graduates and undergraduates and every age group by opening its stores. Simply locate the nearest store by using store locator and go have a happy shopping.
The idea the company spoke about was to source from farmers and sell directly to the consumer, removing middlemen out of the way.
Relaince Fresh was stareted in 2006 by Reliance Industries headed by Mukesh Ambani.
Reliance Fresh is not exiting the fruit and vegetable business altogether but it has decided not to compete with local vendors partly due to political reasons, and partly due to its inability to create a robust supply chain.