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Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion range of contemporary clothing offering shirts, wallets, etc. with a styling that turned it uniquely relevant for the Indian market and made records in high share prices. Over the years the brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history.
As of 2014, Provogue stores have men's clothing and women's clothing, each of these being subdivided in Lower Garment, Upper Garment, Shoes and Accessories. Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to compliment the collections.
Provogue has over 250 stores located across 80 cities in India and has launched its e-commerce business portal.