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The traditional jewelry brand launch a series of videos revealing beauty tips for the wedding day on their YouTube channel.
The jewellery chain in India, Kalyan Jewellers, believes that there is no bigger day in your life than the Wedding day. Thus on their YouTube channel, ‘Truly Bridal by Kalyan’, they give out tips and tricks to get a unique bridal look on a special day with a magical touch and also list the latest wedding trends.
The “Truly Bridal by Kalyan Jewellers” YouTube channel provides tips to get glowing skin in one of their Bridal Beauty Guide videos. In the video, Sahibba K Anand, makeup and beauty professional, offers expert one month, 10-days and 2-days beauty routine that every bride-to-be should follow. In another fun video she provides step-by-step tips for Punjabi bridal makeup and hair. While in another Bridal Beauty Guide video she shares the beauty must-haves for the winter bride. All the videos are highly informative and provide great beauty and make-up tips. This channel is the brides’ go-to place for all the secrets to look ravishing.
Kalyan Jewellers: Founded in 1993 by T S Kalyanaraman it is the largest jewellery chain In India. The jewellery outlets of this leading brand are in more than ten states of India. It even has an international presence in UAE and Kuwait.
Gold rate at Kalyan is subject to market changes. Moreover along with traditional brick and mortar stores, the retailers have also extended their shopping services online. Customers can check the designs, compare them and can select the item as per their requirement.
Kalyan Jewellers introduced the First of its kind Customer Loyalty Programme in jewellery retailing. A one-time purchase of Rs 1000 in any of the outlets of Kalyan Jewellers qualifies a customer for it. The card offers lifetime benefits in addition to the usual points accrual which can be redeemed at any time later.
Some home brands of Kalyan are Sankalp, Nimah, Tamas, Anokhi, Antara etc.
It employs around 4,000 people all over India. The advertising and marketing budget of Kalyan is around Rs 900 million.