Friday dressing for government employees will help boost Fabindia sales.
The government is considering a plea from the Khadi and Village Industries and Commission to appeal to its employees to wear the clothes made from Khadi, a hand-spun fabric at least once a week to boost the production and benefit the small weavers across the nation.
The government is planning to make an appeal to its employees to wear khadi clothes to work on Fridays. Most of the government officials are ready to welcome the plea with open arms. The khadi campaign means good news for Fabindia, an Indian store retailing handloom products created by fine craftsmen across rural India. It will boost the country’s khadi production, and in turn, Fabindia’s sales too. The central government comprises of more than 35 lakh employees currently, and this enormous number does not include officials from the railway and defense departments. So every individual is expected to buy at least one khadi garment, and that will bring in huge numbers not only for Fabindia but also benefit many small weavers across the country, as the brand links more than 55,000 rural craftsmen to modern urban markets.
Fabindia: Founded in 1960, Fabindia is the largest private platform in India for the products made from traditional skills and techniques that are hand based. There are more than 211 stores in 81 cities and seven countries.
Fabindia is a fashion and lifestyle retailer which sells ethnic clothing and homeware handmade by crafts people from across India. The company was established in 1960 as a home furnishings brand and they now have over 170 stores in major Indian cities, such as Bangalore and Delhi, and an online store. Fabindia products can also be purchased from many websites which dedicate a seperate page to fabindia online products.
The most popular products on offer from Fabindia are ethnic clothing, especially fabindia kurtas, and fabibndia furniture. They run seasonal sales from time to time which offer money off and %age discounts. Watch out for details of their sale and money off coupons.
The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India.
Partner companies of Fabindia are EAST, Organic India, Bandhej, Tabla.
Established in 1960 by John Bissell, an American working for the Ford Foundation,New Delhi.