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Camarena saw its inception in the year 2009 and has its head office in Kolkata. It is promoted by Capital photography service The latter was founded in the year 1965 and has been the pioneer in the photographic trade. The company presently has over 13 branch offices across the country as in Ranchi, Delhi, Mumbai and offers excellent assistance.

The brand has been in partnership with Canon and Carestream. Carestream handles consumer and health imaging products has been a partner since 1991.

Camarena is a national photo chain store with that has its presence in more than 22 cities, with almost 60 stores across India. It is a multi-brand store and is a one stop shop for photography. In the year 2011, the brand held up a photo contests comprising eminent people of the industry and intends to encourage photography.

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