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Metro Cash and Carry is developing a pilot project by cultivating vegetables and herbs in the store.
One of Metro Cash and Carry stores in Berlin has gone a step further and is now offering its customers herbs and super-fresh veggies that are grown in the store itself.
The international self-service wholesaler has joined hands with start-up INFARM to foster a high-tech garden in the store. Together, they will develop a greenhouse of five square meters right inside the store so customers have easy access to the freshest herbs, salads, and vegetables possible. Metro Cash and Carry aims to provide its customers added value while preserving precious natural resources. The Berlin store is testing soilless agriculture, called hydroponics, in order to grow fresh products that are free from pesticides. The herbs and vegetables are grown in nutrient-enriched water, and the vertically constructed greenhouse has lights that are specially designed for heating purposes. The store is successfully using innovation to make this world a better and healthier place to live in.
Metro Cash and Carry: Founded in 1964, the company has several stores across Europe, Asia, and Northern Africa. It is world’s leading self-service wholesale stores with more than 750 self-service stores in over 25 countries.
Metro Cash and Carry is a general wholesale retailer stocking grocers, electronics, apparel and more.
The cash-and-carry concept is based around self-service and bulk buying.
First Metro cash and carry store was openend in 1964.
Metro Cash & Carry is operating over 750 stores in 27 countries.
Core customer of Metro Cash and carry are hotels, restaurants, caterers, traders and other business professionals.